Private operating infrastructure
SYNC designs, builds, and manages private operating infrastructure for growing companies. One branded system for sales, operations, scheduling, billing, customers, reporting, and automation, built around how your company actually works.
Keep the tools that work. Replace the ones that don't.
Put your company above all of them.
CRM · Operations · Payments · Portals · Analytics · Automation · AI
Your company
Too many tools.
Not enough infrastructure.
Sales
Operations
Scheduling
Billing
Portal
Comms
Reporting
AI
Your tools become infrastructure. Your company becomes the product.
Your CRM is somebody else's product. Your scheduling experience is somebody else's product. Your payment portal, your automations, your reporting: rented, scattered, generic. Your customers get bounced between interfaces, and your employees learn the limits of whatever template you happened to buy. SYNC builds the private operating layer above all of it.
Applications inside one company
305
One operating layer.
Not one app that does everything. One infrastructure layer connecting everything your business needs.
305 applications · One company · One operating layer
Large-company averages in workplace SaaS research run into the hundreds of applications.
02 / The daily tax
~10
What the average knowledge worker actually bounces between to get through one working day.
25
Context switches between tools, each one a reload of attention, each one a chance to drop something.
57 min
Time lost to toggling between collaboration tools alone. Per person. Every day. That is a hiring decision you never got to make.
Fragmented software isn't an annoyance. It's operating friction: scattered data, duplicated work, broken automations, and no single view of the company.
Figures from workplace app-usage and context-switching research across industries.
04 / Evidence
2.4x
Digitally mature companies versus digital laggards in BCG's multi-year research.
1.8x
The same BCG comparison, driven by revenue growth and EBIT performance rather than app count.
3x
Deloitte found highly digitally mature companies were three times more likely to significantly outperform their industry average on key financial metrics.
And when companies sell, buyers look under the hood. Technology infrastructure, operating model, and scalability are standard parts of acquisition diligence at firms like PwC and Deloitte.
Sources: BCG research on digital maturity and value creation; Deloitte digital maturity study. Findings describe digitally mature companies across industries in third-party research. They are evidence for the thesis, not SYNC client results.
Software isn't the advantage. How your company is wired is.
03 / The problem
Year 1
Year 2
Year 3
Year 5
13subscriptions
6logins
4databases
3versions of the same customer
0single source of truth
Every tool solved one problem. Together, they created another one.
24 tabs open
05 / The layer
We don't rebuild what's already world class. We make it work like it was built for you.
Stripe can process the money.
QuickBooks can keep the books.
Twilio can deliver the text.
But your customer sees you.
Your employees work in your system.
Your processes follow your logic.
Your data moves through your infrastructure.
Customers + team
↓
Your company
yourcompany.com
↓
SYNC OPERATING LAYER
↓
Underlying infrastructure
05b / Brand
The website looks incredible. The ads look incredible. Then the customer buys and lands on somebody else's portal, with somebody else's logo, at a URL you don't control. That is where premium brands leak.
Before
With SYNC
The brand shouldn't end at checkout.
06 / Market proof
Brought a company's people, data, tools, and workflows into one place. Acquired by Salesforce at an enterprise value of roughly $27.7 billion and described as the interface of a business operating system.
Born because agencies were drowning in disconnected tools. Consolidated sales, marketing, and communication into one environment, made white labeling core to the product, and now reports over one million businesses on the platform.
Took fragmented contractor operations and made them one end-to-end operating platform, raising at an $8.3 billion valuation along the way.
Unified HR, IT, and finance around a single employee record, on the thesis that workforce systems scattered across a company should be one system.
Fragmented tools, unified into an operating layer, is where the value keeps landing. SYNC takes the principle one step further: instead of asking your company to adopt another company's operating system, we build the operating layer around yours.
Independent companies cited as market context. No affiliation implied.
07 / Why SYNC exists
You buy a CRM, then you mold your sales process around the CRM. You buy field service software, then you change your operations to fit its workflow. You send your customers to somebody else's portal, somebody else's checkout, sometimes somebody else's branding.
Before long you're paying thousands of dollars a year to make your company look and operate like every other company using the same software.
I didn't want another template. I wanted the software to adapt to the business. So I built that layer inside my own company first, and ran the business on it every day before offering it to anyone else. SYNC is that idea taken all the way.
Your company first. Software second.
Jake Tucker · Founder, SYNC Infrastructure
08 / Who it's for
You'll recognize yourself. The signs are always the same:
The same customer gets typed into more than one system
Reporting means somebody builds a spreadsheet
Critical work runs through Zapier or Make automations nobody wants to touch
Employees ask where information lives
Customers get sent through more than one vendor portal
Management has no single real-time view of the company
If three of these sound familiar, the free review will show you exactly where the friction lives.
09 / The math
Minutes saved per person per day20
Employees× 30
Working days× 250
Regained capacity per year2,500 hrs
Twenty minutes a day is a conservative number for a company living in ten apps. Across thirty employees that is thousands of hours a year, which is tens of thousands of dollars in regained labor capacity before counting faster sales, cleaner billing, or better decisions.
That is what infrastructure pays for. And it is why the relationship is ongoing, not a one-time build.
10 / Engagement
01
Free
We map the business before anything gets built.
Yours to keep whether or not we build. No strings on it.
02
Then we build the operating layer.
Shipped when it matches how you work, not when a template runs out.
03
We stay responsible for it.
As your company evolves, your infrastructure evolves with it.
Your business is unique. Your infrastructure should be too.
The review itself maps your systems, data flows, duplicated work, customer touchpoints, automation gaps, and brand leakage. You experience the thinking before you buy anything.